Three Key Performance Indicators for Protecting Your Product

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What three areas demand greater focus when combating counterfeit pharmaceuticals?

From high-demand drugs to life-saving treatments, it seems that none of today’s pharmaceuticals is safe from the threat of counterfeiting. And for pharmaceutical manufacturers that means a threat against both patient safety and brand.

Over the last 10 years, packaging providers started offering innovative technologies — both hidden and visible — to help authenticate products. These range from holograms
to 2D barcoding and, now, radio frequency ID (RFID) tags that create an electronic chain of custody from the point of performance. With no sign of a slowdown in the counterfeit
drug market, here are three questions to ask yourself as you work to tighten your supply chain and secure it against this ever-present threat.

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