Cold Chain Challenges in a Continental-Sized Country: How to Face an Increased Demand Scenario
How do you manage pharmaceutical supplies in a country of continental dimensions, with more than 4.000 km from one extreme to another? How do you prepare your distribution strategy for a country with a temperature range of 5 ° C at 45 ° C at the same time of year? Where roads are not suitable for trucks and the workforce is unspecialised?
Implementing a cold chain strategy for a new market or climate zone can have many challenges, such as, adapting the cold chain to meet new regulations, geographic distance and varying validation processes. In some cases, just identifying the risks for your cold chain can be extremely challenging. With Government appointed health agencies seeking the best global practices at all stages of the supply chain, companies must overcome these challenges to ensure success.
In this webinar participants will gain from a deeper understanding of the Brazilian cold chain market, its limitations and infrastructure. Participants will hear how companies in the Brazilian market have adapted conditions and maintained the lead time and quality of pharmaceutical products throughout the supply chain.
The webinar will cover:
- Exploring the Brazilian market profile
- Overcoming the challenges of geographic distribution
- Identifying the main bottlenecks in your operations
- Considering the implications of logistic design
- How to get results and meet your KPIs
Presenters:
Luiz Barberini
External Manufacturing Operations Manager
Bayer
Luiz Barberini has over 25 years’ experience in logistics, supply chain, procurement and demand planning. Barberini is currently working as an External Manufacturing Operations Manager, Latin America at Bayer, in charge of external partners for CHC Division. He has previously worked as a Relationship Associated Director at Merck, Logistics Manager at Takeda/Nycomed Pharma, focusing on demand management, planning and distribution activities, and worked as Pfizer´s Logistic Manager and EFD´s Supply Chain Manager. Barberini is experienced in best practice knowledge on S&OP processes, demand planning process management - pre-S&OP, with Sales, Marketing, Trade Marketing, Industrial Planning and Finance and customized tool design for such processes, and insight on implementing digital process to improve the supply chain.
