Authentication empowerment.: What it takes to fight counterfeit drugs
Join Authentix and David Howard, former Director of Johnson & Johnson Global Brand Protection, to discuss the counterfeit challenges and how to address them through strategic planning and implementation.
There are so many points of attack for legitimate medicine to intertwine with fake products.
The urgency of this issue has many in pharma focused on strengthening anti-counterfeiting measures – as they should. However, it is even more important to execute the right plan of action when a counterfeit is reported.
The big question is: How can we combat counterfeiters as quickly and efficiently as possible in the pharmaceutical world?
Join Authentix and David Howard, former Director of Johnson & Johnson Global Brand Protection, to discuss the counterfeit challenges and how to address them through strategic planning and implementation.
Benefits of watching live :
- Learn fundamental principals in brand protection
- Understand how to develop an authentication strategy
- Gain tips for managing risk
- Take control of the conversation. Ask for live instant support on the pain points or barriers you are facing.
