Will Pharma Ever be Able to Fully Embrace Social Media?

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Andrea Charles

Pharma stakeholders are hesitant to fully embrace social media, due to the industry’s highly regulated nature and need to control PR. Fear of social networking In an article on why pharma fears social networking, Jim Edwards, Senior Editor at BrandWeek said: "Marketers fear that user-generated content will include complaints about injuries caused by their drugs’ side effects. The law requires these "adverse events" to be reported to the FDA. The FDA’s adverse-event databases are regularly comb...
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