Global Traceability and Serialisation in Pharma 2014 Industry Report

As supply chains become more complex and multidimensional the challenge of tracking products through the pharmaceutical supply chain increases. In response pharmaceutical manufacturers are investing more in product security initiatives, such as serialisation which involves coding products uniquely at the item level.

With so many solutions being presented, selecting the right technology or strategy
can be its own challenge. There is great demand for standardised approaches to
counterfeiting and solutions that can be rolled out globally, but this requires unity from
pharmaceutical companies, vendors and trade associations.

In this new industry report we present the results of the latest Pharmaceutical Serialisation & Traceability 2014 Survey and provide expert insight and analysis from 5 key opinion leadersin the field.
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