Due to Brazil's continental dimensions it is difficult to keep temperature monitoring in all shipments tracked. As a result, this emerging market is producing creative solutions for efficient and effective transportation and storage of temperature controlled products of great interest to the global cold chain community.
In this interview, Luiz Alberto Barberini from the Nycomed Logistics Department, speaks to Andrea Charles from Pharma IQ, about the issues affecting the success of Cold Chain management in Brazil. Barberini also addresses at the unique challenges in managing reverse logistics and shares his tips for maintaining product integrity and minimising reverse logistics.
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