Ahead of the 13th Annual Cool Chain & Controlled Room Temperature Logistics Europe in January, Cold Chain IQ caught up with industry keynote speaker Graham Martin, Supply Chain Excellence Senior Manager, Pfizer Havant UK - supporting Pfizer Global Logistics, to find out the benefits and key principles of developing a geographical zoning approach. In this quick preview Martin shares his lessons learnt from developing a geo zoning approach and his 3 best practices for lane mapping and protocol development. Martin also gives us a taster of his upcoming presentations at Cool Chain and Controlled Room Temperature Logistics Europe 2014 and imparts his 4 top recommendations for supply chain excellence.

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