Integrate or disintegrate?

Alan Kennedy

Introducing the dos and don't of collaborative working in a pharma-logistics contextSince its emergence as a realistic organisational model in the final quarter of the last century the business potential of integrated collaborative working has captured the imagination of a generation of business visionaries.And, for the most part, there it has stayed. Firmly in the imagination. Because despite all the voguish zeal and rhetoric, most high-level integration solutions remain in the mind; aspiration...
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